The difference between Meikeduo's local stores and cross-border stores
1. Cross-border store Each store background has multiple site sales windows, and a single store background can operate multiple sites for sales. 2. Local store Each store has only one sales window, and a single store can only sell at the local site. Shipping method: 1. Cross-border store ① Self-delivery: the seller delivers the goods to the customer via international express direct mail. ② FULL official overseas warehouse shipment, the goods will be shipped to the Meikeduo official overseas warehouse first, and then the official will handle the delivery after the customer places an order. 2. Local store ① Drop shipping from local third-party warehouses. ②FULL official overseas warehouse shipment, the goods will be shipped to the Meikeduo official overseas warehouse first, and then the official will handle it after the customer places an order
FULL official overseas warehouse policy comparison 1. For cross-border stores, the longest side of each product packaging size is not allowed to exceed 48cm. 2. Domestic stores: The longest side of each product packaging size is not allowed to exceed 120cm.
Advertising Policy Comparison 1. Cross-border stores can place automatic ads and customized ads, which are simple to operate and easy to use. 2. Local Store In addition to automatic ads and custom ads, there is also a more eye-catching Mercado Shop ad. There are more ad spaces and the ad interface is more eye-catching. For sellers with Mercado Shop product links, It is a very good exposure channel. Comparison of payment cycles 1. Cross-border stores The payment cycle for general sellers is two weeks, and the payment cycle for new sellers in Mexico and Brazil is one week. Automatic settlement will begin when the net balance of the account reaches USD 500, and the minimum single payment amount is USD 500. 2. If the local store uses FULL warehouse for delivery, the payment can be returned two days after the customer confirms receipt of the goods; if the local store uses a third party The warehouse will ship the goods on your behalf, and the payment will be returned within five days after the customer confirms receipt of the goods.
Platform traffic comparison Let me first state the conclusion. There is indeed a traffic bias, and local stores will obtain more traffic than cross-border stores, but this is also unavoidable. This is mainly due to sales and platform revenue. Because the area of each site in Latin America is relatively small, local stores The delivery is fast and efficient, and buyers can receive the goods in just one or two days after placing an order.
However, cross-border stores take a long time to ship goods, and it often takes about a month for the goods to arrive. Buyers will naturally choose local stores with higher efficiency. It is normal that the sales volume of a store is higher than that of a cross-border store. The higher the sales volume, the more revenue the platform will earn. The higher the ranking of the product, the more traffic the platform will provide.
However, if a cross-border store has a FULL overseas warehouse, the product ranking will also improve, but it will still not be as good as local stores. According to the total sales data of Meikeduo, the sales of local stores are much higher than those of cross-border stores, and the sales of cross-border stores using FULL delivery are much higher than self-delivery, which also indirectly reflects the platform's traffic distribution logic. The platform traffic distribution and ranking can be roughly divided into: local enterprise store (FULL delivery) > local enterprise store (third-party warehouse delivery) > cross-border store (FULL delivery) > local individual store > cross-border store (self-delivery)
