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抢占2025拉美蓝海！美客多墨西哥本土店入驻全攻略
2025-10-30
面对拉美电商市场的巨大潜力，早布局、早合规、早受益是跨境卖家的成功之道。 拉丁美洲的电商市场正迎来爆发式增长，作为区域龙头的Mercado Libre（美客多）在2025年第三季度再次交出了亮眼成绩单：净营收高达74亿美元，同比增长39%，这已是该公司连续第27个季度增长率超过30%。 而在各大市场中，墨西哥表现尤为突出，收入同比增长44%，甚至超过了巴西和阿根廷市场。 对于在欧美红海市场挣扎的跨境卖家来说，这无疑是值得关注的蓝海机遇。
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墨西哥电商的底气：本土企业店铺如何赢得市场议价权？
2025-10-28
一张墨西哥本土企业营业执照，正成为这个拉美第二大电商市场最珍贵的“通行证”。 “早期用跨境店时，因为‘随时可能因政策变动退出’，和供应商、平台谈判时毫无底气。”一位在墨西哥市场深耕五年的家居卖家坦言。 这种被动局面在他注册墨西哥本土企业后彻底改变——供应链端压价10%-15%，平台端获得“账期延长”“活动优先”权益，甚至能参与平台规则制定的调研。 在墨西哥，越来越多的老卖家意识到：本土企业资质不是成本，而是长期经营的投资。
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墨西哥商标注册全指南：助力企业进军北美市场的法律基石
2025-10-23
墨西哥独特的“先公告后审查”制度，让近三分之一的商标申请因材料问题折戟沉沙。 随着《美墨加协定》的深入实施，墨西哥已成为中国企业进军北美市场的战略要地。2023年，中国企业在墨商标申请量同比增长42%，但其中近三分之一的申请因材料问题遭遇驳回。 在墨西哥市场，商标确权采用“申请在先”原则，即先提出商标注册申请的申请人有权获得商标权。了解墨西哥商标注册流程，对于计划进入这个拉美重要经济体的企业来说，已成为不可或缺的功课。
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美客多本土账号详解：企业号与个人号的抉择与策略
2025-10-21
墨西哥电商市场的大门敞开，但门内的税务迷宫和规则陷阱让众多卖家站在企业号与个人号的十字路口左右为难。 近年来，拉美电商市场蓬勃发展，作为拉美最大的电商生态，美客多（Mercado Libre）覆盖18个国家、坐拥6500万活跃买家，2024年GMV超2550亿美金，相当于“拉美版淘宝+支付宝+菜鸟”的全能平台。 对于中国卖家而言，选择美客多墨西哥本土企业号还是个人号，成为进入这个市场面临的第一个关键决策。
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墨西哥商标续展提醒！这些年份必须操作否则作废
2025-10-17
墨西哥商标保护并非一劳永逸，错过这些关键节点，您的品牌可能随时失效！ 在跨境电商蓬勃发展的今天，墨西哥作为拉美第二大经济体和北美自由贸易区重要成员，已成为中国卖家开拓美洲市场的战略要地。然而，许多卖家在成功注册墨西哥商标后，却因忽略后续维护而导致商标失效，造成不可估量的损失。 据统计，2023年中国企业在墨商标申请量同比增长42%，但近三分之一的商标因未遵守当地维护规定而面临风险
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快速注册墨西哥公司：2025中国跨境卖家抢占北美市场的战略钥匙
2025-10-14
墨西哥电商市场正以每年20%的速度狂飙，而一道33.5%的新关税政策，彻底改变了跨境生意的游戏规则。 直发模式红利宣告结束，本地化经营已从“可选项”变为“必选项”，而注册墨西哥公司正是打开这片蓝海市场的第一把钥匙。
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别让NOM成为你进军拉美市场的“拦路虎”！
2025-09-25
墨西哥市场：下一个跨境蓝海，你准备好了吗？ 2024年墨西哥电商市场规模已突破500亿美元，年增长率高达25%，成为拉美地区最具潜力的电商市场之一。作为全球第15大经济体，墨西哥拥有1.3亿消费者，其中互联网用户占比超过70%，电商渗透率正以惊人的速度提升。
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墨西哥图形商标设计禁忌！这些元素100%驳回——跨境卖家必知的本地化设计指南与文化避雷清单
2025-09-17
根据墨西哥工业产权局（IMPI）2025年第二季度最新报告，中国跨境卖家在墨西哥提交的图形商标申请中，驳回率高达41%，其中68%的驳回案例源于图形设计不符合当地文化规范或审查标准。这一数据背后，是大量中国品牌因设计疏忽而付出的时间成本与经济损失。 更值得警惕的是，IMPI将于2025年7月1日全面启用AI智能比对系统，图形相似度阈值将从65%提升至78%。这意味着，未来商标设计的容错率将进一步降低，任何细微的文化偏差都可能导致申请失败。
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