A Mexican trademark is an important step for a company to obtain exclusive trademark rights in Mexico. Through this procedure, a company can ensure that its brand identity is legally protected in the Mexican market.
- Trademark Search
- Before submitting a trademark registration application, it is recommended to conduct a trademark search to ensure that the trademark has not been registered by someone else in Mexico. This can be done online through the official website of the Mexican Intellectual Property Institute (IMPI) or by entrusting a professional trademark agency to conduct it.
- Trademark Application
- Once you have confirmed that your trademark is not duplicated in Mexico, you can start preparing your trademark registration application. The application must include information such as the trademark's graphics, text, colors, etc., as well as a sample of the trademark and the classification of goods or services.
- Trademark Examination
- After submitting the application, the Mexican Intellectual Property Office will examine the trademark to check whether it meets the legal requirements, whether it is similar to other people's trademarks, etc.
- Trademark Notice
- The trademark that passes the examination will be published in the official bulletin of the Mexican Intellectual Property Office. The publication period is generally two months (some say three months). During this period, anyone can raise an objection.
- Certificate of Registration
- If no one raises an objection during the announcement period, or the objection is rejected, the trademark will be registered and a trademark registration certificate will be issued, which is proof of the legality of the trademark and the basis for enjoying trademark rights.
- Trademark maintenance
- After a trademark is registered, it needs to be maintained regularly. In Mexico, a trademark registration is valid for 10 years and needs to be renewed before expiration to maintain the validity of the trademark.

2. Mexican Trademark Registration Conditions
- Significance
- A trademark must be distinctive and capable of distinguishing the source of goods or services.
- Uniqueness
- The trademark cannot infringe upon prior rights of others, nor conflict with official or public symbols of Mexico.
- Not violating public morals
- Trademarks cannot contain content that is offensive, insulting or deceptive.
- Non-functional
- The characteristics of a trademark cannot simply reflect the actual functions of the goods or services.

3. Cost and time of trademark registration in Mexico
- cost : The trademark registration fee in Mexico is charged by the Mexican Intellectual Property Office, and the specific fee depends on the trademark category.
- time :The trademark registration time in Mexico is approximately 12-18 months. If the registration goes smoothly, the registration can be completed in no more than 6 months.
IV. Other matters needing attention
- priority :If the applicant has applied for the same or similar trademark in other countries, he or she may enjoy priority in Mexico.
- Continuous use requirements : After successful registration, the trademark must be used continuously in commercial activities, otherwise it may be revoked.
- Infringement Risk : In Mexico, the penalties for trademark infringement are severe, so ensuring the legal use of your trademark is critical.
In short, trademark registration in Mexico is a complex but necessary process that requires careful preparation and compliance with relevant legal procedures. If you have any questions or need help with trademark registration in Mexico, you can consult us.
ClassPage Network has rich professional knowledge and experience, is familiar with the laws, regulations, processes and requirements for trademark registration in Mexico, and can provide companies with accurate and professional guidance and advice.